Brand book & assets
Overview
This project consists of a brand identity system for Canada Water Library governed by triangular marks derived from the angles of the building itself, and a colour palette sourced from the library’s material environment: the red of its timber bridge, the blues of the surrounding water, and the orange of the interior wood.
Brand identity · Print · System design
Library Exterior
Brand guidelines
Laser cut entrance sign
Brand booklets
Theatre tickets
Social media posts
'About our Library' booklet
Spread from brand booklet
Process & experimentation
My process expanded from extracting the buildings’ ‘DNA’ by measuring various angles, which I thought would allow me to connect the architectural source to context such as the water and history. This allowed for infinite variations under the same systemic constraints.
