Overview
HTM is a full brand and web identity for a business transformation consultancy, built around a "holistic" positioning. The design channels that positioning visually to signal a firm that treats leadership and organisational health as inseparable from delivery, rather than a typical slide-deck consultancy.
Brand identity · UI/UX · Product
Home page
My process expanded from extracting the buildings’ ‘DNA’ by measuring various angles, which I thought would allow me to connect the architectural source to context such as the water and history. This allowed for infinite variations under the same systemic constraints.
Website homepage
Website mobile UI
About page
My process expanded from extracting the buildings’ ‘DNA’ by measuring various angles, which I thought would allow me to connect the architectural source to context such as the water and history. This allowed for infinite variations under the same systemic constraints.
Website about page
Process & experimentation
Before any visual direction was locked in, I wireframed the site structure in Figma, testing different ways to organise HTM's three practices.
Once the structure held, I ran parallel brand explorations from more traditional corporate photography through to the softer, organic visual language eventually chosen. Each round went back to the client for feedback, narrowing from broad concept options down to a single direction that balanced authority with HTM's "holistic," human-centred positioning.
Wireframe
Initial identity concepts